How can employers fulfil their training duty?
First and foremost is for construction firms to assess where current skills gaps are, and what resources are available to realistically attract, train or upskill talent. Outlining the best actions to meet individual business needs should follow this. While employee volunteering in community initiatives aimed at young people is positive and could spur interest among new talent, it’s not a good investment of resources if the business needs specialist experience immediately.
In this example, taking advantage of the government investment in further education and building relationships with colleges to source more experienced talent who can be upskilled on-the-job, could a better alternative.
Equally, apprenticeships are being pushed as the go-to for filling construction’s labour gaps, but employers must take the opportunity to explore the training alternatives they can invest in with funding from the Growth and Skills Levy. For construction employers contributing to the Levy and burdened by skills gaps, it would be counterproductive to not consider offering the shorter apprenticeships and courses the reformed Levy allows. As Skills England continues to develop the flexibility of the Levy, the construction sector should be measuring what’s possible against what’s needed.
For companies with longer-term recruitment visions, increasing actions to engage young people with the diverse opportunities of construction careers from an earlier age is key. The BBC’s 2025 Bitesize Careers Survey of more than 4,000 13-16-year-olds showed building trade professions among the top ten most popular career choices(9). Teenagers also cited job satisfaction and happiness above money when asked what they would value in future jobs.
While this indicates some appetite for construction, the sector still faces an image problem. Perceptions of construction careers as demanding and less rewarding persist so it’s crucial employers ramp up efforts to turn this around. This includes increasing visibility of diverse employment options, championing and marketing innovation successes, and using careers fairs, work experience opportunities and social media to destigmatise construction jobs among young people.
While current insights point to a difficult job market and clear economic challenges, there are growing opportunities for businesses to take ownership of training the next generation.
The sector has a shared duty in its future and acting now will help to secure its labour supply further down the line.
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