Marketing executive

BCIS is seeking a Marketing Executive to support the delivery of its Marketing Plan and key performance indicators including marketing influenced revenue.

Working in a small marketing team, your focus will be to help manage the marketing function for BCIS and deliver market influenced revenue and leads – the main drivers for the growth of commercial revenue. You will be responsible for both acquisition of new sales, and retention of current customers.

• Provide timely and engaging campaigns to help BCIS achieve their financial targets
• Develop and execute an engaging customer journey that leads to customer satisfaction and commercial success
• Contribute to customer insight
• Working with key stakeholders to manage, analyse and assess the impact of the campaigns produced.

• Achieve/exceed performance targets based on influence and engagement KPIs (including leads and marketing influenced revenue)
• Play a key role in developing and deliver marketing strategy and end to end campaigns
• Collaborate with the wider team to ensure commercial revenue is met
• Analyse and assess impact of content.

• Graduate preferred with minimum 2 years marketing work experience.
• Obtained or working towards a CIM/IDM qualification or equivalent would be advantageous.
• Measurement – work to KPIs preferably, in a commercial environment.
• Working on all core marketing disciplines including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
• Email marketing – process and analyse to improve and automation.
• Working with a Sales Team to help nurture and engage clients.
• Developing relationships with and working alongside internal or external stakeholders, creative teams, marketing agencies, suppliers, and contractors to effectively promote sales or brand awareness through bespoke marketing campaigns.
• Copywriting, design, and production of online materials such as brochures, presentations, emails, infographics, videos, and newsletters.
• Segmentation – actively target audiences to provide highest response rate.
• Support managing PPC accounts and driving ROI from PPC activity.
• Acquisition marketing to produce leads for sales team conversion to revenue.
• Strategy for retention marketing – improving renewal statistics and reducing attrition.
• Good understanding of digital analytics and KPIs.
• Writing and updating copy on BCIS websites.
• The maintenance and upkeep of websites to enhance the user experience.
• Representing the marketing team at promotional events.
• Managing data selections and providing lists for activity using a CRM system.
• Strong reporting skills.
• Costing activity within the marketing budget.
• Ability to provide business insights to the wider business.
• Good communication skills.

• Flexible working – a blend of Coventry HQ and work from home
• Salary, £35k plus benefits package (Healthcare, pension etc.)
• Being part of a friendly team committed to providing an excellent service to our customers.